It wasn’t until I took my German exchange student to London last year (shoutout to Marie-Jeanne) that I realised how much of a big deal Victoria’s Secret is. Such a big deal in fact, that despite all the incredibly exciting things you can see in London ie. Big Ben, Buckingham Palace, the Gherkin, MJ decided to spend three hours looking at kinky pants to take home for her friends and family- no questions asked- because apparently there’s no Vicky C’s in Germany and that is such a tragedy. Now if I’m completely honest I probably didn’t go in there with an open mind; we’ve all heard the stories of VS (for all those acronym fans amongst you) models, otherwise known as ‘angels’, going on cotton wool diets and renting rooms at their local gyms just to stay skinny but I was sure I would’ve been able to ignore those rumours if the shop had a body positive atmosphere that I’d just missed amongst its promotion.
Seriously, when I first entered the New Bond Street store- which is probably more the size of a small country than a shop- I was excited to discover a place where women would unite over the inconvenience of needing a bra. Where mums would take their daughters to make boobs seem a little less daunting. Where people would be measured casually in the middle of the shop floor, because who cares? It’s all women here. I had really high hopes. Continue reading